What events does FormFlux send to GTM?

FormFlux sends: formflux_form_view (form loaded), formflux_form_start (first interaction), formflux_form_submit (successful submission), and formflux_field_interaction (individual field focus).

Can I pass form values to my tags?

Yes, form field values are included in the dataLayer on submission. You can use them in your tags and triggers.

Does this work with embedded forms?

Yes, GTM events fire whether the form is on a FormFlux link or embedded on your website.

How do I track conversions in Google Ads?

Create a trigger in GTM for the formflux_form_submit event, then fire your Google Ads conversion tag on that trigger.

Formflux

Connect FormFlux to Google Tag Manager

Track form events in Google Tag Manager. Fire tags on form views, field interactions, and submissions for advanced analytics and remarketing.

Turn form submissions into trackable conversions. FormFlux sends structured events to Google Tag Manager, letting you fire any marketing or analytics tags without touching code.

Why Connect FormFlux to GTM?

Every form submission is a potential conversion. With GTM integration:

Track everything - Views, starts, completions, drop-offs
Fire any pixel - Google Ads, Meta, LinkedIn, TikTok, etc.
Build audiences - Retarget form abandoners
Measure ROI - Connect forms to ad spend

Key Benefits

Track form performance in GA4
Build remarketing audiences
Fire conversion pixels on submit
No code changes needed
Debug with GTM preview mode

How to Connect

1
Add your GTM container ID to form settings
2
FormFlux pushes events to dataLayer
3
Configure triggers in GTM for form events
4
Fire any tags (GA4, Meta Pixel, LinkedIn, etc.)

Common Use Cases

Conversion tracking in Google Ads
Facebook/Meta remarketing pixels
LinkedIn conversion tracking
Custom analytics events
A/B test tracking

Frequently Asked Questions

Related Integrations

Google Sheets

Webhooks

Zapier

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