Collect Detailed Product Feedback with Feature Ratings and Suggestions

What You Get

This product feedback template collects detailed insights about user experience, feature usage, and improvement priorities. Eight pre-configured fields cover product selection, satisfaction ratings, feature usage patterns, and open-ended suggestions. Use feedback to prioritize roadmap and measure product-market fit.

Template Structure

Full Name (Optional)

Text input for user's name. Character limit 2-100 characters. Optional to encourage honest feedback. Some users hesitate to share critical feedback publicly with name attached.

Email Address (Required)

Email field with validation. Required for follow-up questions or sharing roadmap updates. Validated format ensures you can contact users about their suggestions.

Which Product Are You Using? (Required)

Dropdown menu for product selection. Default options:

• Product A
• Product B
• Product C
• Multiple Products

Required for multi-product companies to segment feedback. Customize with your actual product names. Single-product companies can remove this field.

Overall Product Experience Rating (Required)

5-star rating field. Required to measure general satisfaction. Tracks improvement over time. Lower ratings trigger follow-up; high ratings identify satisfied users for testimonials.

Ease of Use Rating (Required)

5-star rating field measuring usability. Required to separate product quality from user experience. You can have great features but poor UX, or simple features with excellent UX. This distinction guides improvement focus.

Which Features Do You Use Most? (Optional)

Checkbox field (multi-select) for feature usage tracking. Default options:

• Dashboard
• Reports
• Integrations
• Mobile App
• API Access

Optional field identifies which features matter to users. High usage = core value drivers. Low usage = candidates for deprecation or improvement. Customize with your actual features.

What Feature Would You Like to See Added? (Optional)

Text area for feature requests. Character limit maximum 1000. Optional to reduce friction. Users with specific needs will share; others skip. This field feeds your product roadmap.

Any Other Comments or Suggestions? (Optional)

Text area for additional feedback. Character limit maximum 1000. Optional catch-all for feedback not covered by structured questions. Users mention bugs, praise specific aspects, or suggest improvements outside feature requests.

How to Use This Template

1. Load Template

Click "Use This Template" and sign up for FormFlux (free, no credit card). Product feedback form loads in the builder with all fields pre-configured.

2. Customize Feature Usage Checkboxes

Update with your actual product features:

For SaaS Products

• Form Builder
• Analytics Dashboard
• Integrations
• Team Collaboration
• API Access
• Mobile App
• Email Notifications
• Custom Branding

For Mobile Apps

• Photo Editing Tools
• Sharing Features
• Cloud Sync
• Filters/Effects
• In-App Purchases
• Social Features
• Offline Mode

For E-Commerce Platforms

• Product Catalog
• Checkout System
• Inventory Management
• Shipping Integration
• Analytics/Reports
• Marketing Tools
• Mobile App

3. Decide on Single vs Multi-Product Survey

Choose based on product portfolio:

Single Product (Remove product selector)

• Delete "Which product are you using?" field
• Simplifies to 7 fields
• All feedback applies to one product

Multi-Product (Keep product selector)

• Required field segments feedback
• Analyze ratings separately per product
• Identify which product needs improvement most

Product Family (Add variation question)

• Keep product selector
• Add: "Which plan/tier are you on?" (Free, Pro, Enterprise)
• Compare satisfaction across pricing tiers

4. Set Up Feedback Analysis Workflow

Turn feedback into action:

Weekly Review

1. Export new responses to Google Sheets

2. Read all detractor feedback (1-2 star ratings)

3. Identify common themes in feature requests

4. Triage bugs mentioned in comments

5. Follow up with users who left email

Monthly Roadmap Meeting

1. Group feature requests by theme

2. Count frequency of each request type

3. Prioritize based on: Request frequency + Business impact + Development effort

4. Share "what we're building" update with requesters

Quarterly Trend Analysis

1. Compare average ratings to previous quarter

2. Check if specific features mentioned more/less

3. Correlate feedback with usage data (if available)

4. Measure if recent releases improved ratings

5. Respond to Feedback

Show users you're listening:

For Feature Requests

• Email: "Thanks for suggesting [feature]. We've added it to our roadmap and will update you when it's available."
• If building soon: "Great timing! We're actually working on this now. Expect it in [timeframe]."
• If not building: "We appreciate the suggestion. It's not on the immediate roadmap but we'll revisit if demand grows."

For Low Ratings

• Email: "I'm sorry to hear you're not satisfied. Can we schedule a quick call to understand what's not working?"
• Offer to resolve issue or provide guidance
• Follow up after resolution with "Has this improved your experience?"

For High Ratings

• Email: "Thank you for the kind words! Would you be willing to share a review on [G2/Capterra/App Store]?"
• Leverage satisfied users for social proof

6. Publish Feedback Survey

Make it easy to provide input:

• In-App Prompt: Modal after key actions ("You just created your 10th form! How's your experience?")
• Email Campaign: Send to random sample of active users monthly
• Post-Support: Include in support ticket closure email
• Account Settings: Permanent "Give Feedback" link in user dashboard
• Help Menu: "Send Feedback" option in help/support dropdown

Customization Examples

Add Usage Frequency

Understand engagement level:

• Type: Dropdown
• Label: "How often do you use [Product]?"
• Options: Daily, Few times per week, Weekly, Monthly, Rarely
• Required: Optional
• Use case: Correlate feedback with usage (power users vs occasional users)

Add Satisfaction Comparison

Measure vs competitors:

• Type: Dropdown or rating
• Label: "Compared to other [category] tools you've used, how does this rate?"
• Options: Much better, Somewhat better, About the same, Somewhat worse, Much worse
• Required: Optional
• Use case: Competitive positioning insight

Add Feature Satisfaction Grid

Rate individual features:

• Multiple rating fields, one per major feature
• Label each: "How satisfied are you with [Feature Name]?"
• Required: Optional
• Use case: Identify which features need improvement vs which are strong

Add Would You Recommend Question

Simple word-of-mouth indicator:

• Type: Radio buttons
• Label: "Would you recommend this to a colleague?"
• Options: Yes, Maybe, No
• Required: Optional
• Use case: Lighter version of NPS for feature-specific feedback

Add Pain Point Question

Identify friction points:

• Type: Text area
• Label: "What's the most frustrating part of using [Product]?"
• Character limit: 500
• Required: Optional
• Use case: Prioritize UX improvements based on pain frequency

Why Use This Template

Structured Product Insights

Rating questions provide quantitative data (track improvement over time). Open-ended questions provide qualitative context (understand the "why" behind ratings). Combination gives complete picture.

Roadmap Prioritization

Feature request field shows what users actually want. Count frequency of requests. Build most-requested features first. Stop guessing at roadmap priorities.

Identify Power Users

Feature usage checkboxes reveal who uses advanced features vs basic functionality. Power users are testimonial candidates, beta testers, and upsell targets.

Early Warning System

Declining ratings signal product issues before churn. Monthly feedback tracking catches problems early (bugs, poor onboarding, missing features). SaaS companies tracking monthly NPS or satisfaction scores typically identify churn risks 30-60 days before cancellation, allowing time to intervene.

Validation for Product Decisions

Considering deprecating a feature? Check feature usage checkboxes. If <5% use it, safe to remove. If 40% use it, keep or improve. Data-driven product decisions.

Integration Setup Examples

Google Sheets Product Feedback Tracker

1. Connect Google Sheets integration

2. Columns: Date, Name, Email, Product, Experience Rating, Ease Rating, Features Used, Feature Request, Comments, Status, Response Sent

3. Product team reviews weekly

4. Mark Status: New → Reviewed → Roadmap Added → Responded to User

Slack Product Team Alerts

1. Connect Slack integration

2. Channel: #product-feedback

3. Filter: Only if Experience Rating ≤ 2 OR Feature Request not empty

4. Message includes rating, product, and request for triage

Linear/Jira Issue Creation

1. Use Zapier integration

2. Trigger: New feedback with Feature Request filled

3. Action: Create issue in Linear or Jira

4. Add label: "User Request"

5. Link to original feedback for context

Related Templates

NPS Survey Template

Simple one-question loyalty measurement.

• Use when: Measuring overall loyalty, not product details
• Fields: Single rating question (0-10)

Customer Feedback Survey Template

Multi-dimensional satisfaction survey.

• Use when: Measuring service quality, not just product
• Fields: Multiple ratings (quality, service, value, recommendation)

Ready to Use This Template?

Click "Use This Template" to load the product feedback form in your FormFlux account. Free signup, no credit card required. Customize feature checkboxes, set up roadmap workflow, and start collecting actionable product insights.

What's included:

• 8 pre-configured fields
• Multiple rating dimensions
• Feature usage tracking
• Product selection (multi-product support)
• Email validation
• Mobile-responsive design
• Conversational mode
• All integrations available
• Export to CSV/JSON

Setup time: 2-3 minutes Cost: Free (Pro features optional) No credit card required