What's Included
Key Features
- Budget qualification via dropdown
- Service type selection
- Timeline tracking for urgency
- Email validation
- Mobile-responsive design
- Conversational mode (one question per screen)
Perfect For
- Professional services pricing
- Agency project quotes
- Freelance rate requests
- Custom development quotes
- Service provider estimates
What You Get
This quote request template captures all information needed to prepare accurate pricing estimates. Nine pre-configured fields cover contact details, service type, budget constraints, timeline urgency, and project scope. Budget range dropdown qualifies leads before you invest time in custom quotes.
Template Structure
First Name (Required)
Text input for client's first name. Character limit 2-50 characters. Required for personalized quote delivery.
Last Name (Required)
Text input for client's last name. Character limit 2-50 characters. Required for formal proposal documentation.
Email Address (Required)
Email field with validation. Required for sending quote and follow-up communication. Validated format prevents typos and undeliverable addresses.
Phone Number (Required)
Phone field for clarifying questions during quote preparation. Required ensures you can reach client for scope clarification without email delays.
Company Name (Optional)
Text input for business name. Character limit 2-100 characters. Optional to accommodate both business clients and individuals. Useful for B2B context but not essential for quote preparation.
Service/Product Interest (Required)
Dropdown menu with service offerings. Default options:
- Web Development
- Mobile App Development
- Design Services
- Consulting
- Other
Required field routes quote requests to appropriate specialist or pricing model. Customize with your actual services.
Budget Range (Required)
Dropdown menu with pricing tiers. Default ranges:
- Under $5,000
- $5,000 - $10,000
- $10,000 - $25,000
- $25,000 - $50,000
- $50,000+
Required field qualifies leads before quote preparation. Prevents wasting time on projects outside your minimum scope or pricing tier.
Timeline (Required)
Dropdown menu with urgency levels:
- ASAP (Within 1 month)
- 1-3 months
- 3-6 months
- 6+ months
- Just exploring
Required field helps prioritize quote delivery. "ASAP" gets same-day quote; "Just exploring" gets quote with less aggressive follow-up.
Project Details (Required)
Text area for requirements description. Character limit 20-2000. Required minimum 20 characters prevents vague requests ("need website"). Maximum 2000 keeps scope descriptions focused.
How to Use This Template
1. Load Template
Click "Use This Template" and sign up for FormFlux (free, no credit card). Quote request form loads in the builder with all fields pre-configured.
2. Customize Service Dropdown
Replace default services with your actual offerings:
For Web Development Agencies- Website Design & Development
- E-commerce Build
- Web Application Development
- Website Redesign
- Maintenance & Support
- SEO Services
- PPC Campaign Management
- Content Marketing
- Social Media Management
- Brand Strategy
- Logo & Brand Identity
- Website Design
- UI/UX Design
- Print Design
- Packaging Design
- Strategy Consulting
- Operations Improvement
- Technology Advisory
- Change Management
- Training & Workshops
3. Adjust Budget Ranges
Match your typical project pricing:
For High-Ticket Services ($20K+ typical)- Under $20,000
- $20,000 - $50,000
- $50,000 - $100,000
- $100,000 - $250,000
- $250,000+
- Under $5,000
- $5,000 - $15,000
- $15,000 - $30,000
- $30,000 - $60,000
- $60,000+
- Under $1,000
- $1,000 - $3,000
- $3,000 - $7,000
- $7,000 - $15,000
- $15,000+
Include one range below your minimum to capture low-budget leads (politely decline or refer to junior partner).
4. Set Up Quote Workflow
Create consistent quote delivery process:
Same-Day Response (For "ASAP" timeline + qualified budget)1. Review submission within 1-2 hours
2. Send preliminary estimate via email
3. Schedule call to discuss details
4. Deliver final quote within 24 hours
24-Hour Response (For 1-3 month timeline + qualified budget)1. Review submission within business day
2. Prepare detailed quote with scope breakdown
3. Send quote email with PDF attachment
4. Follow up in 3-5 days
Nurture Response (For "Just exploring" timeline)1. Send quote within 2-3 days
2. Include case studies and portfolio
3. Add to nurture sequence
4. Check in after 2-3 months
5. Configure Auto-Responder
Send immediate confirmation:
1. Enable auto-reply in email settings
2. Subject: "Quote Request Received - {{company_name}}"
3. Message:
```
Hi {{first_name}},
Thanks for requesting a quote for {{service_interest}}!
We've received your request and are reviewing the details. You'll receive a detailed quote within [24/48 hours] based on your timeline.
While you wait:
- [Link to portfolio/case studies]
- [Link to pricing guide]
- [Link to FAQ]
Questions in the meantime? Just reply to this email.
Best,
[Your Name]
```
6. Enable Lead Notifications
Alert your team immediately:
Email Notification- Recipient: quotes@company.com
- Subject: "New Quote Request: {{service_interest}} - {{budget_range}}"
- Include all form data for quick review
- Channel: #sales or #quotes
- Filter: Only if Budget Range >= "$10,000 - $25,000" (adjust to your threshold)
- Urgent notification for high-value requests
7. Publish Quote Form
Make it easy to request quotes:
- Pricing page: "Need custom pricing? Request a quote"
- Services pages: "Get a quote for this service" button
- Navigation: "Get a Quote" link in header
- Footer: "Request a Quote" in Contact section
Customization Examples
Add Industry Field
Tailor quotes to industry needs:
- Type: Dropdown
- Label: "What industry are you in?"
- Options: Technology, Healthcare, Retail, Finance, Real Estate, Nonprofit, Other
- Required: Optional
- Use case: Industry-specific pricing, compliance requirements, portfolio examples
Add Referral Source
Track lead generation channels:
- Type: Dropdown
- Label: "How did you hear about us?"
- Options: Google Search, Social Media, Referral, Review Site, Existing Client, Other
- Required: Optional
- Use case: Measure marketing effectiveness, referral tracking
Add File Upload for RFP
For formal request-for-proposal processes:
- Type: File upload
- Label: "Upload RFP or project brief (optional)"
- Accepted formats: PDF, DOC, DOCX
- Max size: 10MB
- Use case: Enterprise clients with formal procurement, detailed spec documents
Add Existing Solution
Understand competitive landscape:
- Type: Dropdown or text
- Label: "What are you using currently?"
- Options: [List competitors], In-house solution, Nothing, Other
- Required: Optional
- Use case: Competitive positioning, migration complexity pricing
Add Number of Revisions
For design/creative services:
- Type: Dropdown
- Label: "Revision rounds needed"
- Options: 1 round, 2 rounds, 3 rounds, Unlimited
- Required: Optional
- Use case: Scope creep prevention, pricing based on iteration needs
Simplify for Hourly Services
For consultants billing hourly:
- Remove: Budget range
- Add: "Estimated hours needed" (dropdown: 5-10 hours, 10-20 hours, 20-40 hours, 40+ hours)
- Multiply hours × hourly rate for instant estimate
Why Use This Template
Qualify Budget Upfront
Budget range dropdown filters low-budget requests before you invest time preparing detailed quotes. Focus on projects matching your pricing tier.
Gather Scope Early
Project details field captures requirements before quote call. Sales team reviews scope, identifies questions, prepares better estimates. According to our data from 400+ quote requests, collecting detailed requirements upfront reduces quote delivery time from 3-5 days to under 24 hours.
Prioritize by Timeline
"ASAP" timeline gets immediate attention; "Just exploring" goes to nurture. Urgency-based prioritization ensures hot leads don't wait while you quote cold leads.
Professional First Impression
Structured quote request form signals professionalism. Shows you have a process, take projects seriously. Better impression than "email us your needs."
Reduce Unqualified Leads
Requiring budget, timeline, and detailed project description filters tire-kickers. Serious buyers complete form; browsers don't. Sales team focuses on real opportunities.
Quote Preparation Tips
Scope Questions to Ask
Before finalizing quote, clarify:
- For websites: Page count, custom functionality, content migration, SEO needed?
- For apps: Platforms (iOS/Android/web), user count, integrations, backend complexity?
- For design: Deliverable formats, source files, usage rights, print vs digital?
- For consulting: Onsite vs remote, travel required, deliverables expected?
Pricing Presentation
Structure your quote clearly:
1. Project Overview: Restate their requirements (shows you listened)
2. Scope of Work: Bullet list of deliverables
3. Timeline: Milestones with dates
4. Investment: Line-item breakdown
5. Terms: Payment schedule, revisions included, what's NOT included
6. Next Steps: How to accept quote, when you can start
Include Options
Offer 2-3 pricing tiers:
- Option A (Essential): Minimum scope, lower price
- Option B (Recommended): Full scope, mid-tier price
- Option C (Premium): Extended scope, highest price
Giving options increases close rate (middle option anchored by expensive one).
Follow Up on Quotes
After sending quote:
- Day 1: Send quote
- Day 3: "Did you have a chance to review?" email
- Day 7: Phone call if no response
- Day 14: Final email: "Should I close this out or is there still interest?"
- Month 2+: Quarterly check-in email
Integration Setup Examples
Email Quote Notification
1. Enable email integration
2. Recipient: quotes@company.com
3. Subject: "Quote Request: {{service_interest}} | Budget {{budget_range}}"
4. Body:
```
New quote request received:
Client: {{first_name}} {{last_name}}
Company: {{company_name}}
Email: {{email}}
Phone: {{phone}}
Service: {{service_interest}}
Budget: {{budget_range}}
Timeline: {{timeline}}
Project Details:
{{project_details}}
View full submission: [link]
```
Google Sheets Quote Tracker
1. Connect Google Sheets integration
2. Columns: Timestamp, Name, Email, Phone, Company, Service, Budget, Timeline, Details, Quote Sent (Y/N), Quote Amount, Status (Pending/Accepted/Declined), Notes
3. Sales team updates Status after quote delivery
4. Track conversion rate by service type and budget range
CRM Integration via Zapier
1. Connect Zapier integration
2. Trigger: New quote request
3. Action: Create opportunity in CRM
4. Set opportunity value based on budget range midpoint
5. Assign to sales rep based on service type
6. Add tags: "Quote Requested", service type, timeline urgency
Ready to Use This Template?
Click "Use This Template" to load the quote request form in your FormFlux account. Free signup, no credit card required. Customize services and budget ranges, set up notifications, and start collecting qualified quote requests.
What's included:- 9 pre-configured fields for quote preparation
- Budget range qualification
- Timeline urgency tracking
- Service type selection
- Project details text area
- Email validation
- Mobile-responsive design
- All integrations available
- Export to CSV/JSON
Frequently Asked Questions
Should I make budget range required?
Yes. Budget qualifies leads and prevents wasted time on quotes outside your pricing. Prospects uncomfortable sharing budget likely aren't serious buyers. Making it required filters unqualified requests.
What budget ranges should I offer?
Base ranges on your typical project size. If you rarely work below $10K, start there. Include one range below your minimum to capture "too small" leads (route to junior team or decline politely). Example for agencies Under $5K, $5K-$10K, $10K-$25K, $25K-$50K, $50K+.
How quickly should I send quotes?
Within 24-48 hours for serious consideration. Faster response increases close rate. If project needs more discovery, send preliminary estimate with "detailed quote after consultation" note.
Can I auto-calculate pricing in the form?
For simple services, yes - use calculated fields. For complex projects requiring scope discussion, collect requirements in this form then manually prepare detailed quote. Auto-quotes work for standardized services (hourly consulting, fixed packages), not custom development.
Should I ask for company name?
Optional is best. B2B services need company for context; freelancers working with individuals can skip. Making it optional captures both business and personal projects without friction.
What if someone selects "Just exploring" timeline?
Send quote anyway but deprioritize follow-up. They're researching, not ready to buy. Include in nurture sequence for check-in after 3-6 months.
Ready to Get Started?
Sign up free to customize this template. No credit card required. Publish your form in under 5 minutes.
Related Templates
Demo Request Template
Pre-built demo request form with contact details, company info, role, and company size. Qualify leads before sales calls. Mobile-responsive with conversational flow.
Service Request Template
Pre-built service request form with contact info, service type, address, preferred date, and service details. Collect scheduling preferences and requirements upfront. Mobile-responsive with conversational flow.