How many fields should a lead form have?

For top-of-funnel leads, 1-3 fields (email, maybe name and company). Moving from 3 fields to 6 fields typically reduces conversion by 15-30%. More fields = fewer leads but higher quality. Choose based on your volume needs.

How do I track where leads come from?

Use hidden fields to capture UTM parameters. FormFlux automatically tracks referrer and device info.

Can I score leads automatically?

Yes, use calculated fields to create lead scores based on form responses (company size, budget, timeline, etc.).

What's the best CRM integration?

Use Zapier to connect to any CRM. HubSpot, Salesforce, and Pipedrive all have strong Zapier integrations.

Formflux

Capture More Leads, Lose Fewer to Friction

Build lead generation forms that convert. AI generation, beautiful designs, and integrations that send leads straight to your CRM.

Every form field adds friction. Each extra field typically reduces conversion by 5-10%. FormFlux helps you capture more leads with fewer fields by using smart conditional logic and progressive profiling.

The Lead Form Optimization Problem

Most lead forms ask for too much too soon. Use FormFlux's analytics to find exactly where leads drop off, then optimize for conversion.

Why Use FormFlux for Lead Generation Forms

Higher conversion with optimized forms
Instant CRM integration via Zapier
Lead scoring with calculated fields
Analytics show where leads drop off
Mobile-optimized for all traffic sources

How to Create Lead Generation Forms

1
Start minimal
Ask for email first. Every additional field reduces conversions. Add more fields only if essential.
2
Use hidden fields for tracking
Capture UTM parameters, referrer, and page URL automatically with hidden fields.
3
Set up lead scoring
Use calculated fields to score leads based on company size, role, or other qualifying criteria.
4
Connect to your CRM
Use Zapier to send leads to HubSpot, Salesforce, Pipedrive, or your CRM of choice.
5
Monitor and optimize
Use analytics to identify drop-off points. Test different form lengths and field orders.

Recommended Fields

Email (required)NameCompanyPhone (optional)Dropdown (company size, role)Hidden fields (UTM tracking)

Perfect For

SaaS

Marketing agencies

Real estate

Financial services

B2B services

Frequently Asked Questions

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Ready to Create Your Lead Generation Form?

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