Quizzes are the most engaging form type. According to quiz marketing data from 2026, interactive quizzes achieve 40% conversion rates compared to 10-15% for traditional forms. People love learning about themselves, testing their knowledge, or getting personalized recommendations.
Quizzes as Lead Magnets
The best quizzes offer genuine value (personality insights, knowledge assessment, product recommendations) in exchange for an email address. Assessment quizzes that score user responses and provide personalized results see completion rates of 65% once users start the quiz, making them one of the most effective lead generation tools available.