Two kinds of survey fatigue
- Before the survey: people receive too many requests, so they ignore new ones. Response rates fall.
- During the survey: a long or repetitive survey tires people, so they skip questions, stop partway, or give quick answers without reading.
Causes
- Surveys that are too long or ask questions that do not apply.
- Large matrix questions and many required text boxes.
- Too many surveys from the same company in a short time.
- No sign that earlier feedback changed anything.
How to reduce survey fatigue
- Ask only questions you will act on.
- Use skip logic to hide questions that do not apply.
- Tell people how long the survey takes, and show a progress indicator.
- Put the most important questions first.
- Share what you changed because of earlier answers.
Survey fatigue in FormFlux
Conditional logic hides questions that do not apply, and conversational mode shows one question at a time with a progress indicator.