22 terms
Calculated Fields
A calculated field is a form field whose value comes from a formula that uses other answers, such as a total price or a quiz score.
Closed-Ended Questions
A closed-ended question gives respondents a fixed set of answers to choose from, such as yes or no, multiple choice, or a rating scale.
Conditional Logic
Conditional logic is a set of rules that shows, hides, or changes form fields based on the answers a respondent has already given.
Conversational Form
A conversational form shows one question at a time, like a chat, instead of showing every field on one page.
Customer Effort Score (CES)
Customer Effort Score (CES) measures how easy it was for a customer to get something done, such as solving a problem with support.
Customer Satisfaction Score (CSAT)
Customer Satisfaction Score (CSAT) is the percentage of customers who say they are satisfied with a product, service, or interaction, usually on a 1 to 5 scale.
Form Completion Rate
Form completion rate is the percentage of people who submit a form out of the people who started it or viewed it.
Hidden Fields
A hidden field is a form field that respondents do not see. It stores data such as a campaign source or customer ID, usually filled in from the form link.
Honeypot Field
A honeypot field is a hidden form field that people cannot see but spam bots fill in, so the form can reject those submissions.
Intake Form
An intake form collects the information a business needs from a new client, patient, or customer before work starts.
Lead Capture Form
A lead capture form collects contact details from people who are interested in a product or service, so a business can follow up.
Likert Scale
A Likert scale measures attitudes by asking how much a respondent agrees or disagrees with statements, usually on a 5 or 7 point scale.
Matrix Question
A matrix question is a grid that asks respondents to rate several items on the same scale, with items in rows and answer choices in columns.
Multi-Step Form
A multi-step form splits its fields across several screens, with a progress indicator, instead of showing every field on one long page.
Net Promoter Score (NPS)
Net Promoter Score (NPS) measures customer loyalty with one question: how likely are you to recommend us, on a scale of 0 to 10. The score runs from -100 to +100.
Open-Ended Questions
An open-ended question lets respondents answer in their own words instead of choosing from a list of options.
Response Bias
Response bias is any tendency that makes survey answers differ from what respondents really think or do, often because of question wording or survey design.
Skip Logic
Skip logic sends a respondent past questions that do not apply to them, based on an earlier answer. It is also called branching logic or logic jumps.
Survey Fatigue
Survey fatigue is when people become tired of surveys, so they stop responding or answer with less care.
Survey Response Rate
Survey response rate is the percentage of people invited to a survey who complete it.
UTM Parameters
UTM parameters are tags added to the end of a URL that tell analytics tools which source, medium, and campaign sent a visitor.
Webhook
A webhook is an automatic HTTP request that one app sends to a URL you choose when an event happens, such as a new form submission.
Put the terms to work
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