Lead Capture Form

A lead capture form collects contact details from people who are interested in a product or service, so a business can follow up.

Updated Form building

How lead capture forms work

A visitor gives their details, usually a name and an email address, in exchange for something: a demo, a quote, a download, or a newsletter. The submission goes to the sales or marketing team, often through an integration with a CRM or a spreadsheet.

Examples

  • A "Book a demo" form on a software pricing page.
  • A quote request form on a contractor's website.
  • A newsletter signup at the end of a blog post.

Why it matters

Most visitors leave a website without buying. A lead capture form lets you contact interested people later. Hidden fields and UTM parameters show which campaign brought each lead.

Lead capture forms in FormFlux

Start from the demo request, quote request, or newsletter templates. On the Pro plan, send each new lead to Zapier, Google Sheets, or Slack, and see your traffic sources in form analytics.

Related on FormFlux

Terms related to Lead Capture Form

Hidden Fields

A hidden field is a form field that respondents do not see. It stores data such as a campaign source or customer ID, usually filled in from the form link.

Form building

UTM Parameters

UTM parameters are tags added to the end of a URL that tell analytics tools which source, medium, and campaign sent a visitor.

Data & integrations

Conditional Logic

Conditional logic is a set of rules that shows, hides, or changes form fields based on the answers a respondent has already given.

Form building

Form Completion Rate

Form completion rate is the percentage of people who submit a form out of the people who started it or viewed it.

Data & integrations

Frequently Asked Questions about Lead Capture Form

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